Friday, January 1, 2010

1950 Classic Chevrolet "First and Finest at Lowest Cost!"

The 1950s saw more significant changes in the Chevrolet than had occurred in any previous decade since the 1920s & 1930s.

The big change really started on January 1, 1949. That's when the first truly new body design for Chevrolet was introduced since post World War II. Until 1949 all automobile manufacturers were still building and selling basically prewar cars and trucks, and selling all they could make.

One of the most striking changes in the 1949, 1950, 1951 and 1952 body designs was the noticeably lower hood in relation to the now much higher front fenders.

For the 1950 Chevrolet production year which started on January 7, 1950, only slight changes were made to the 1949 cars. Chevrolet took a sound product and refined it's appearance. Clearly looking for an upscale image for all it's new models.

1950 Chevrolet Styline Deluxe Belair 2 Door Hardtop
1950 Chevrolet Styline Deluxe Bel Air 2 Door Hardtop

Shown below is a 1949 Chevy Deluxe 4 Door Sedan and 1950 Chevy Deluxe 2 Door Sedan. Note the grille was changed in 1950 by eliminating the row of slim vertical bars in the lower part. Compared to the 1949 Chevrolet, enlarged were the round parking lights and the vertical piece beneath the parking light. The vertical piece was also decoratively trimmed with three chevrons. The front bumper guards were also changed on the 1950 Chevrolet model. On the 1949 trunk the T-shaped twist type trunk handle was replaced with a key operated fixed handled on the 1950 Chevrolet cars. Taillight lenses and housings were reshaped and now jutted out slightly.

1949 Chevrolet Deluxe 4 Door Sedan
1949 Chevrolet Deluxe 4 Door Sedan
The Most Beautiful Buy of All!
1950 Chevrolet Deluxe 2 Door Sedan
1950 Chevrolet Sedan
First...and Finest...at Lowest Cost!

In 1949 a drab tan and brown interior was available on all Specials and Deluxe models. Chevrolet didn't make a very radical switch for the 1950 Chevy cars. They choose equally drab shades of light and dark gray. It wasn't until 1952 did Chevrolet offer some color choices. Image to right is a Deluxe interior, but it still looks plain by today's standards.

Chevrolet advertising for their new interiors claimed... Five-Foot Seats and Center Point Seating. Center Point Seating was new for 1949 and 1950. Instead of rear seats over the axle, they were repositioned forward making for a more smoother ride.

1950 Chevrolet Deluxe 2 Door Sedan
Typical 1950 Chevrolet Interiors
The same line up of body styles introduced in 1949 was again available in 1950. 1950 was a banner year for 1950 Chevrolet sales and all General Motors sales. There was very little foreign competition, the economy was booming and every General Motors automobile manufacturer had a new postwar car designs in their showrooms.

A popular magazine ad produced by the Chevrolet Motor Division stated... What a thrill awaits you and your family when you inspect the fourteen magnificent Chevrolet models for 1950. The 1950 Chevrolet cars that are First and Finest At Lowest Cost!

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